The Other Side of Ron Paul’s Fundraising

Ron Paul’s raising over $1.2M in a week is well documented all over the web. While it is incredibly impressive, there is another side of this equation that is equally important. Despite raising somewhere in the neighborhood of $3M this quarter and $6M so far this year, Ron Paul is still campaigning on a shoestring budget.

Getting rich personally or presidentially doesn’t have as much to do with how much money you make as it does with how much money you can save. It’s not just how much you raise–your return on investment matters too.

Dr. Paul doesn’t have to spend the money on TV ads and free bus trips to Iowa to vote in a straw poll that other candidates do. He has a small army of people blogging about him, posting videos on YouTube, creating homemade signs, t-shirts, and the like to raise awareness.

Sure, he is only polling at 5% right now, but it (basically) didn’t cost him any money. And the rate at which is war chest is growing is very impressive. Take into account the slow burn rate he’s exhibiting and the fact that many people are becoming very intrigued with his campaign based on the passion of his supporters, and we may actually have a serious challenge being mounted here.

The inability of other candidates to frugally manage their campaign finances should tell you a lot about what you’ll get from them if elected.

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Comments

… And on the other hand, Ron Paul will not be able to become a serious candidate without spending money, a lot of it, and 6 million are just peanuts.

I guess the point is that other candidates are outspending him by a lot and not getting a good return on investment.

If his ROI is better than theirs, he can pick up more percentage points per dollar spent than they can.

This is rather dangerous assumption. You can’t assume based on his current spending/support what would be the rate per additional support. It is likely the the rates per vote getting more expensive as you are getting to voters that aren’t your natural base.

Congressman Paul’s campaign is being quite judicious with regard to spending. It’s almost like he’s a true conservative. Wait, he is. ;o)

I can’t wait to see the final numbers for the quarter.

By the way, you should update you estimates to 5 million, not 3 🙂

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