Because bosses are often able to define reality, at least for those in their sphere of influence, they can cause whole sections of an organization to go off the rails. More often than not, in organizations with significant marketing problems, we can point to one person who’s responsible. And you can bet that person is a boss.
Great marketers often have the unusual combination of humility and confidence. Toxic ones have neither.
Ouch. That truth, it do hurt.
There are a lot of people in many types of organizations, county government being a possible candidate, that could glean some valuable knowledge from