If a marketer were smart, she’dÂ use thisÂ surefire formula to duplicate these incidents.Â It’s really a simple process, and it creates buzz and a ton of web traffic.
- Announce orÂ release something that is sure to piss off bloggers.
- Wait for the eventual meltdown to occur in the blogosphere.Â You won’t have to wait long–people falling all over themselves to talk about you.
- Clarify what you originally announced or released just as the buzz starts to die down, reviving the discussion.Â Make sure everyone knows it was all just a misunderstanding.
Excuse me while I plot a way to generate traffic for myself instead of someone else.