I get the fact that there is a big demographic of seniors that may not be reached by the majority of mobile phone services. But I don’t think this commercial sends that message. To me, this is borderline insulting to older people. Watch it first, and let me know what impression it makes on you.
OK, to me this commercial says:
“We understand the needs of older people, and we’re doing something about it. Our phone has big numbers, since you’ve probably never used any touch tone phone and can’t count to ten. We don’t expect you to have that complicated keypad layout memorized.
And sure, you can control the volume on any other phone, but that’s complicated. This phone has one setting–LOUD. That will make it seem more natural when you yell back into it.
Besides that, old people are too stupid to figure out something as complicated as a cell phone. You’ll need us to help you save names and numbers into the phone, because there’s no way you’d ever think of something as clever as writing them down instead.”
Not my words, mind you, just what this commercial says to me. Was this made by SNL? It reminds me of the “DVDs My Wife Made” digital short from a couple of weeks ago.